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Assignment 4: Advertising Analysis (Network, Cable, Streaming, Online, or Social)

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Olympic Advertisements  Televised commercials and advertisements for the Olympics have had a major global impact on the legacy of the historic event since the first televised Olympic games in 1936. Since then, advertising campaigns have drastically changed.  Just as the technology and platforms for advertisements have grown, so has the worldwide audience viewing the Olympics. When the first televised Olympics aired, Berlin was the only place available to receive the broadcast. It wasn't until the 1964 Tokyo games that overseas coverage of the Olympics was available, and since then the numbers have continued to grow. Today, more than 3 billion people tune in to the Olympics , and because of the increased amount of platforms and streaming services, Olympic advertising has dramatically changed throughout the years. Televised Advertisements Whenever I think of Olympic advertisements, I think of the countless  Coca-Cola ads  that air every Olympic games, promoting the fa...

Assignment 3: Product Review

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Review of Surface Laptop Go Like most college students, a laptop is on my "must-have" list to bring to schoo l. As a student, I use my laptop for pretty much everything. Homework, tests, emails, social media, streaming, and online shopping occupy my screen time on my personal laptop.  Since I have extensive experience with my own personal laptop, my analysis and product review will discuss the Microsoft Surface Laptop Go.  This past September, my grandma graciously purchased a new laptop for me to use at college (as long as I promised to keep good grades). She let me research and choose whatever computer I wanted and she promised to take me to Best Buy to purchase it with me. I will be honest, a Microsoft laptop was not my original choice. All of my friends have  MacBooks  for laptops, which prompted me to ask for an Apple product, mainly just for the brand name. But after a further examination into these laptops, I decided against a  MacBook because of the outr...

Assignment 2: Programming Trends (Network, Cable, Streaming, Online, or Social)

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Programming Trends Since Netflix's video streaming debut in  2007 , the world's programming trends have never been the same.  Netflix set the tone for every streaming platform after them , and they have since maintained a dominant position among streaming platforms. But since their debut, other platforms have developed and strengthened, creating a competitive field for streaming services.  Whenever I think of streaming I immediately think of Netflix, followed by HULU, Amazon Prime, and Disney+. The people at  USNews  and I have similar tastes and opinions, according to their  Best On-Demand Streaming Services List of 2022 .  With the constant changes within on-demand streaming services, platforms are now focusing on the newest trends for on-demand streaming to grow their program. Binge-Watching One of the newest and most popular hobbies of the 21st century on everyone's shortlist include binge-watching.  Binge-watching a show or even a movie serie...

Assignment 1: Personal Video Habits

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There are more than 200 streaming services available in the world today and about half of those platforms are downloaded on my phone. Okay, that number may be an exaggeration, but the amount of time I dedicate to the few streaming services I download is a truthfully outrageous number. But in this digital age and in my specific age group, I know that I am not alone in my streaming addiction. Every day I engage in social media and streaming services, incorporating them into my daily schedule.  Beginning in the morning, depending on how much time I have before class or work, I turn over and open my eyes and TikTok almost simultaneously. I use this to wake myself up in an attempt to make myself ready for the day. I like to tell myself it helps, and I am in no position to prove myself wrong.  My time spent on TikTok rounds out to a daily average of 59 minutes each day (according to my Screen Time). During this time, I scroll through my ForYou page, watching random people...