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Showing posts from February, 2022

Assignment 5: Surveillance or Law Enforcement

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Ring doorbells are becoming a popular choice for home surveillance, and trending moments on TikTok. I cannot count the amount of videos that have appeared on my ForYou page, showing slips, fights, and funny delivery men/women caught on camera by the homeowner's Ring camera.  While I am not trying to overlook the safety aspects and protective services the Ring doorbell provides, I will be focusing on the unexpected marketing strategies used to attract consumers to buy home security products, through social media.  The Ring camera trend is well-known for their Ring doorbell product , a perfect addition to the outside of a home, to monitor who and what is approaching at any moment.  The Ring doorbell is connected to an app on your phone, allowing homeowners to check their property at their leisure, watch live feed, and even speak to whoever appears on the porch.   Ring also offers several different cameras and products to place indoors and outdoors. The Ring security c...

Assignment 4: Advertising Analysis (Network, Cable, Streaming, Online, or Social)

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Olympic Advertisements  Televised commercials and advertisements for the Olympics have had a major global impact on the legacy of the historic event since the first televised Olympic games in 1936. Since then, advertising campaigns have drastically changed.  Just as the technology and platforms for advertisements have grown, so has the worldwide audience viewing the Olympics. When the first televised Olympics aired, Berlin was the only place available to receive the broadcast. It wasn't until the 1964 Tokyo games that overseas coverage of the Olympics was available, and since then the numbers have continued to grow. Today, more than 3 billion people tune in to the Olympics , and because of the increased amount of platforms and streaming services, Olympic advertising has dramatically changed throughout the years. Televised Advertisements Whenever I think of Olympic advertisements, I think of the countless  Coca-Cola ads  that air every Olympic games, promoting the fa...

Assignment 3: Product Review

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Review of Surface Laptop Go Like most college students, a laptop is on my "must-have" list to bring to schoo l. As a student, I use my laptop for pretty much everything. Homework, tests, emails, social media, streaming, and online shopping occupy my screen time on my personal laptop.  Since I have extensive experience with my own personal laptop, my analysis and product review will discuss the Microsoft Surface Laptop Go.  This past September, my grandma graciously purchased a new laptop for me to use at college (as long as I promised to keep good grades). She let me research and choose whatever computer I wanted and she promised to take me to Best Buy to purchase it with me. I will be honest, a Microsoft laptop was not my original choice. All of my friends have  MacBooks  for laptops, which prompted me to ask for an Apple product, mainly just for the brand name. But after a further examination into these laptops, I decided against a  MacBook because of the outr...